Growing the top line with a marketing audit

A marketing audit enables you to review your company's strengths and weaknesses, priorities and market segments, internal make up and personality as a basis for developing a successful marketing strategy for the future.

The best way to conduct a marketing audit is to ask all your key employees to complete an independent review along the following lines:

  • Profile of the company
    What is your understanding of the nature of the company, its situation, and its mission?
  • Personal profile
    What is your role in the company and why do you like working here?
  • Trends that affect the company
    What is happening in the business environment that can affect the company?
  • The customer base
    Who is the company serving and how? What do our customers want?
  • Trends that affect the customers
    What will our customers want in the future and how might this differ from what they want right now?
  • Competition
    What is the competition and what are they doing to meet customers' needs?
  • Customer service
    What is good customer service and how can we improve it?
  • Key customers
    Typically, a large proportion of our income comes from a relatively small number of customers. How did we acquire them, how profitable are they, and what are we doing to retain them?
  • Current marketing activities
    What customers are we currently targeting and how?
  • Recruiting and training
    What kind of people does the company need to meet the challenges of tomorrow?
  • E-commerce
    How should we plan to develop our marketing to take advantage of the opportunities offered by the net?
  • And finally...
    If there were one thing you would do differently in marketing, what would it be?

Once the separate reviews are completed you can collate the returns and try to understand what implications they have for your future marketing strategy. If our experience with clients is anything to go by you will be pleasantly surprised by the insights of your employees, and the pointers they provide for your future direction.

SJD Accountancy

SJD Accountancy are the UK's largest specialist provider of fixed fee, Limited company accountancy services to contractors; we've been acting for contractors across the UK since 1992 and have more than 14,000 clients.

We are the only national specialist firm of contractor accountants with offices nationwide. SJD Accountancy has more qualified staff than any other firm in our market with qualifications from the following major tax and accountancy bodies - ATT, AAT, CTA, ACCA, CA, ACA and FCCA.

  • Unlimited face to face meetings. This is a unique service only SJD Accountancy offers - unlimited face to face meetings across the UK - tax is complicated and sometimes only a meeting will do.
  • UK's Largest contractor accountants with more qualified staff. No call centres, no outsourcing, no automated call handling. Simply telephone, email or meet your own dedicated accountant* face to face.
  • Money back service guarantee. All your telephone calls and emails will be answered the same day or we will make a full refund of that months fee.
  • Outstanding reputation. We have won more awards for customer service and accountancy excellence than any other firm in our market, including: Best Accountant for Contractors, Accountant of the Year and Best Professional Service Team to name just a few.
  • All inclusive low cost fixed fee accountancy package which includes completion of accounts*, payroll bureau, dividends and corporation tax computations, personal taxation, free bookkeeping software, your own dedicated accountant* and all company returns for a fixed fee of £110 plus VAT per month.

If you have any questions about contracting or would like any further advice please call our new client services helpdesk on Freephone 0500 152500 / 01442 275789 or email:

Appoint SJD Accountancy and never worry about your tax or accountancy affairs again.

Form your own Limited company with SJD - our same day online company formation service includes company bank account set up, VAT/PAYE registration and advice on optimum share structure. 

You may also find the following pages, guides and case studies useful:

*If you would like us to complete your company year end accounts we simply ask that you have been a client of SJD for one year or have made 12 monthly payments. All accountants are part or fully qualified.