Sell benefits not features

Before selling your product or service you need to establish what makes it sellable and unique.

Promotional literature should inspire and motivate the reader, and this means citing the benefits of your offering more prominently than its features. Customers will identify more readily with buying benefits than an extensive list of product specifications.

Potential customers will also want to know what differentiates your product or service from that of your competitors - and the more unique selling points (USPs) you offer, the more likely you are to sell it.

This could be superior:

  • Overall quality of service
  • Price incentives
  • Speed of delivery
  • Niche products
  • Specialist services
  • Customer response standards

Many firms have been successful in selling with just one strong USP. For example, a company selling cleaning products will always advertise the idea of a clean house or office that their product brings ahead of its chemical composition.

But avoid contriving USPs that you are not able to justify. Customers can be quick to recognise false claims!

SJD Accountancy

SJD Accountancy are the UK's largest specialist provider of fixed fee, Limited company accountancy services to contractors; we've been acting for contractors across the UK since 1992 and have more than 15,000 clients.

We are the only national specialist firm of contractor accountants with offices nationwide. SJD Accountancy has more qualified staff than any other firm in our market with qualifications from the following major tax and accountancy bodies - ATT, AAT, CTA, ACCA, CA, ACA and FCCA.

  • Unlimited face to face meetings. This is a unique service only SJD Accountancy offers - unlimited face to face meetings across the UK - tax is complicated and sometimes only a meeting will do.
  • UK's Largest contractor accountants with more qualified staff. No call centres, no outsourcing, no automated call handling. Simply telephone, email or meet your own dedicated accountant* face to face.
  • Money back service guarantee. All your telephone calls and emails will be answered the same day or we will make a full refund of that months fee.
  • Outstanding reputation. We have won more awards for customer service and accountancy excellence than any other firm in our market, including: Best Accountant for Contractors, Accountant of the Year and Best Professional Service Team to name just a few.
  • All inclusive low cost fixed fee accountancy package which includes completion of accounts*, payroll bureau, dividends and corporation tax computations, personal taxation, free bookkeeping software, your own dedicated accountant* and all company returns for a fixed fee of £120 plus VAT per month.

If you have any questions about contracting or would like any further advice please call our new client services helpdesk on 01442 275789 or email:

Appoint SJD Accountancy and never worry about your tax or accountancy affairs again.

Form your own Limited company with SJD - our same day online company formation service includes company bank account set up, VAT/PAYE registration and advice on optimum share structure. 

You may also find the following pages, guides and case studies useful:

*If you would like us to complete your company year end accounts we simply ask that you have been a client of SJD for one year or have made 12 monthly payments. All accountants are part or fully qualified.