Contractors guide to Social Media

The Internet revolutionised communication by making ‘electronic mail’ possible as a way of communicating with people. We now take this for granted as both a business and a personal communication tool, and it is now seen as an everyday means of communication.

More recently though, there has been a new communication concept which has changed the world yet again. We’re talking of course about ‘social media’, or social networking as it’s more commonly known. It's fair to say that not everybody has embraced social media, some still feel it is a tool to be used to communicate purely with friends and not as a business tool.

Sites such as LinkedIn, which were set up primarily for business use, can definitely provide a valuable additional communication tool for all types of businesses – but tell someone that you can use social networking sites such as Twitter or Facebook as a means of communicating about business as well, and they will probably look at you as if you’re a little mad!

The reality is though, that business is all about interacting with people – in a way which suits them. If you want to make more people aware of your services or products, you can’t always expect them to seek you out. Instead you have to find them, wherever they are, and if your customers are on social networking sites – well, that’s where you need to be, so that they can find you, even if they didn’t know they were looking for you.

Many business owners either avoid getting involved with sites such as Twitter or Facebook simply because they do not understand them. Others sign up purely thinking it will add credibility to their business without fully knowing how they work and hence have no idea of the full benefits which they can bring. Time to re-think all that.

Social networking now accounts for 11% of all time spent online, with users spending 5.5 hours per month on these types of sites. That’s an increase from just two years ago of 3.2 hours per month and if your nearest competitor is regularly interacting with their customers via Twitter or Facebook to generate a buzz, gain feedback about their service, and promote their service offers then why aren’t you?

To find out more about three of the most common social media sites in use today, read our valuable guides:

Learn just how easy it is to set up an accountant, the benefits, how it will get you more customers and broaden your knowledge of the useful tools available to make you a social networking king or queen.

For all the latest contractor news, views, debates and competitions, why not join us on Facebook and follow us on Google+.

If you have any questions about contracting or would like any further advice please call our new business team on 01442 275789 or email

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SJD Accountancy

SJD Accountancy are the UK's largest specialist provider of fixed fee, Limited company accountancy services to contractors; we've been acting for contractors across the UK since 1992 and have more than 15,000 clients.

We are the only national specialist firm of contractor accountants with offices nationwide. SJD Accountancy has more qualified staff than any other firm in our market with qualifications from the following major tax and accountancy bodies - ATT, AAT, CTA, ACCA, CA, ACA and FCCA.

  • Unlimited face to face meetings. This is a unique service only SJD Accountancy offers - unlimited face to face meetings across the UK - tax is complicated and sometimes only a meeting will do.
  • UK's largest contractor accountants with more qualified staff. No call centres, no outsourcing, no automated call handling. Simply telephone, email or meet your own dedicated accountant face to face.
  • Our Customer Promise. Respond to any question sent to your accountant or any dedicated department within 24 hours.  If we need more time, we will update you as soon as we can and we promise to keep you informed of the progress we are making in answering your question.
  • Outstanding reputation. We have won more awards for customer service and accountancy excellence than any other firm in our market, including: Best Accountant for Contractors, Accountant of the Year and Best Professional Service Team to name just a few.
  • All inclusive low cost fixed fee accountancy package which includes completion of accounts*, payroll bureau, dividends and corporation tax computations, personal taxation, free bookkeeping software, your own dedicated accountant* and all company returns for a fixed fee starting from £120 plus VAT per month. Check our packages for more detail.

If you have any questions about contracting or would like any further advice please call our new business team on 01442 275789 or email: Our new business team is open Monday to Thursday (8am to 8pm), Friday (8am to 7pm) and Saturday (10am to 4pm)

Appoint SJD Accountancy and never worry about your tax or accountancy affairs again.

Form your own limited company with SJD - our same day online company formation service includes company bank account set up, VAT/PAYE registration and advice on optimum share structure. 

You may also find the following pages, guides and case studies useful:

*If you would like us to complete your company year end accounts we simply ask that you have been a client of SJD for one year or have made 12 monthly payments. All accountants are part or fully qualified.