The Professional Contractors Group (PCG) has highlighted this week how important it is for freelancers to ‘concentrate on their web presence’.
As a contractor it is vital to get your name out there within the World Wide Web and make yourself stand out from your competitors in order to find work.
Social media platforms such as Facebook, LinkedIn and Twitter are particularly good at creating interest in your services and, according to contractingbusiness.com, 50 per cent of customers are more likely to buy a product or service from a company that they have ‘liked’ on Facebook.
Freelance writer Laura Spencer, Principle of WritingThoughts.com told the PCG that just having a website isn’t necessarily enough for this advanced digital day and age. She said, “You need to be active online – publishing frequently and/or sharing through social media. Don’t be afraid to approach potential clients and don’t overlook your local market.”
She recommended that in order for a freelancer to be successful on the internet, they must take their marketing strategy into serious consideration.
She added, “Do keyword research – in other words find out what people are searching for online – and incorporate your findings into your content for good search engine optimisation.
“They must ensure that they are writing and selling specifically to that audience in a language they will understand … so that the customer has no doubts about what they are being asked to do.”