A recent report by recruiting group Hays has suggested that IT contractors could very well benefit from gaining additional skills in marketing.
For IT contractors with added skills in the marketing sector, this could open up new job opportunities and make them a more appealing candidate for potential employers.
The latest research from Hays has found that IT and marketing have been forming a close partnership for a number of years, which has led to the rise of a new type of technical marketer, who can keep pace with changing technology and consumer behaviour.
Hays’ research has shown that there has been a rapid rise of technical marketing, with new opportunities being created for these highly skilled professionals. This is due to organisations starting to acknowledge the fact that a successful digital marketing campaign will result in them having a good understanding of how their customers operate online.
Helen Moss, Senior Manager at Hays Marketing said, “The challenges and opportunities for organisations in the age of digital marketing are enormous and marketers must ensure they can guide and influence business growth through the ever-expanding digital channels.
“However, we have found that digital marketers are hard to find, attract and retain. As the demand for their skills increases in the future, this talent pipeline will come under even more pressure.”
“In the last couple of years we have seen the rise of Digital Managers with sole responsibility to manage the whole digital channel. These digital marketers need experience and expertise in e-commerce, SEO, PPC, affiliate marketing and social media, as well as transformative product and technology capabilities.”
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